Search Analytics: What? Why? How?
Search is increasingly the primary information access mechanism, so knowing how your search is doing often has direct business impact. You’ve indexed your data and people are searching it. But how do you know if they are happy with the results? How do you know if they are finding what they need? Regardless of whether you are using Solr, Lucene, or some other search solution, you should be paying attention to what your users are searching for and clicking on – through those actions they are telling you what you can do to improve your search.
In this talk we’ll talk about search analytics and how it can be used to answer questions like:
- Are too many users getting the dreaded “no matches” results?
- How deep into search results do people dig?
- Which hits are they clicking on, or what percentage of them don’t click on any hits?
- How much do they use the “Did You Mean” or “Auto-Complete” suggestions?
We’ll explore what specific search analytics reports tell us and what specific actions you should take based on those reports.
You can browse through other presentations, too. If you will be attending the conference, please do not hesitate the tap Otis‘ shoulder. We’d also be happy to talk business if you think your organization may benefit from one of Sematext’s products or services or if you simply want to chat. To keep up with us, follow @sematext on Twitter.
For more information on this topic read about Sematext Search Analytics service.